Fred franzia biography
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Fred Franzia
American winemaker (1943–2022)
Fred Thomas Franzia (May 24, 1943 – September 13, 2022) was an American winemaker. He was a co-founder and CEO of the Bronco Wine Company, the producer of the Charles Shaw brand, better known as "Two-Buck Chuck".[1][2][3]
Early life
[edit]Fred Franzia was born and raised in Modesto, California, into a family with a long tradition of winemaking. His Italian immigrant grandparents, Giuseppe and Teresa Franzia, started a winery in 1910.[1] Fred was a nephew of wine legend Ernest Gallo, who married Fred's aunt Amelia Franzia.[4] In 1949 Giuseppe and Teresa's children, including Fred's father Joseph, took over the family business, naming it Franzia Brothers Winery.[1]
Career
[edit]Fred Franzia graduated from Santa Clara University in 1965, then went to work in the family winery. When the winery was sold to Coca-Cola in 1973, Fred joined with his brother Joseph and his cousin John Franzia to start a new venture called Bronco Wine Company. Fred became the CEO. The company mostly repackaged wine that it purchased from other vintners. In 1995 Bronco Wine purchased the brand name Charles Shaw from a bankrupt company[5] and used it for a line of very inexpensive
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Two-Buck Chuck & The Marlboro Man: The New Old West
Painting by Journie Kirdain
“With a novelist’s fine gifts for character and scene, a historian’s depth of perspective, and a local’s intimate knowledge and love, Frank Bergon leads us through California’s Big Valley, where the past lies entwined with the present and every critical tension in modern America plays out in its most distilled form.”
—Miriam Horn, author of Rancher, Farmer, Fisherman: Conservation Heroes of the American Heartland
“Novelist and critic Frank Bergon paints a remarkable portrait of life in California’s Great Central Valley through his loving sketches of rural and small-town Westerners. Biographies from this racially and ethnically diverse agricultural community reveal what it means to be part of the contemporary American West, where the mythic Old West meet twenty-first-century realities.”
—Henry Louis Gates, Jr., Alphonse Fletcher University Professor, Harvard University, author of Colored People: A Memoir
Frank Bergon’s astonishing personal portrayals of people in California’s San Joaquin Valley reveal a country where the culture of a vanishing West lives on in many twenty-first century Westerners, despite the radical technological transformations around them. All are